Hi–I’m Zuricka.
I guide internet self-employed professionals to be RICH rather than look rich by shifting our inner identity.
[ My Founding Story ]
I live in a cozy small town in New Zealand surrounded by my loving family, friends, and nature.
My career path began in aviation as a pilot, but I eventually shifted to a business process engineer, and consulting. Over the past decade, I've played a pivotal role in transforming failed projects into successful ventures for some of New Zealand's top companies, focusing on both revenue goals and building lean teams.
My best friend and I also co-launched a web data analytics backend application for the manufacturing sector. Through grit and determination, we bootstrapped the venture into a thriving business, eventually selling it for a profit.
I did all of this for 10+ years.
Then, in 2016
A daunting question hit me: “What am I doing all this for?”
That moment marked the beginning of my journey for a a simpler, more intentional lifestyle.
The Down-to-Earth Spiel:
Today, I've stripped away everything that doesn’t serve me and embraced a minimalist, slow-paced lifestyle. As a solopreneur, I manage two thriving businesses with the help of a small, dedicated team. My approach is grounded in simplicity, relying on straightforward, repeatable processes.
How I make my income:
- I own a lean tech recruitment firm, connecting startup founders and medium-sized businesses with top-tier software engineers in New Zealand.
- I offer a signature digital self-paced course crafted for self-employed professionals. It's a transformative digital course designed to reprogram your inner self-identity, paving the way to living the rich life you've always imagined—in less than three years.
- I am also a digital creator where I create short actionable written notes and videos on social media sharing on topics such as:
- How To Manage Money
- Cultivating enriching habits
- Nurturing a beautiful mind
- Optimizing Your Time
- Practising Awareness
The best way to grasp my style and philosophy is to dive into my work, that I freely distribute through the Inner Wealth Newsletter, and on social media channels.
Introducing the Income Shift Framework
My mission:
Our time on earth is precious. Let's make the most of it by exploring, experimenting, and supporting our families out of choice.
I'll help you make the leap and be RICH in this lifetime.
Let’s build our RICH LIVES together.
Love Always,
Zuricka
A Minimalist Entrepreneur
